Cloud-based digital signage: flexible, secure and location-independent

From innovative hotel displays to digital menu boards and storefront displays, digital signage has revolutionized advertising and information delivery in recent years. Today, companies, public institutions and authorities, but also retailers, event locations and many others benefit from the versatile, interactive screens.

Whether digital signage at the point of sale or in the doctor's office (for example in the form of a waiting room TV): Especially comprehensive solutions with multiple devices that play appropriate content at the right time are becoming increasingly popular. This is particularly true of interactive displays and displays with touch functions. However, modern digital signage pillars, video walls and screens also place high demands on the software used. It must reliably supply the devices with the desired videos, images or presentations. Only in this way can they ultimately be displayed on the info displays.

The best way to achieve this is via cloud-based digital signage! Here, a digital signage cloud, i.e. a storage and data processing solution that can be accessed online, is used. In this environment, the software for your devices is operated and connected to the displays. All screens or (outdoor) steles can thus be controlled easily and centrally and be loaded with the desired content.

With cloud-based digital signage, you have the ability to log into your software from anywhere in the world. All you need is a web browser with an Internet connection and your access data. Once you have logged into your cloud-based digital signage software, you can start editing.

You first compile your content with just a few clicks via an intuitive web interface. Then you select the screens, times and other settings you want. Once you're happy with everything, the cloud software takes over output to the appropriate displays. Later, you can just as easily make changes, change schedules or remove content - and that too, completely independent of location.

The alternative to this are so-called on-premise solutions. Here, the content for your devices is hosted by yourself, in your own server or data center. However, since the effort required to provide the computing power is quite high, such systems are rarely practical.

Cloud-based digital signage software

• Accessible from anywhere
• No effort for hosting and operating the software
• Easy support and maintenance by service providers
• Infinitely scalable (more devices, more media or media formats)
• Proven software, managed and optimized by professionals
• → Flexible solution with low effort and high convenience. Suitable for all sizes.

On-premise digital signage software

• Internet independence possible
• Hosting and operation in own hands
• Scaling possible based on technical conditions
• Software freely selectable. However, maintenance and administration must be carried out in-house.
• → Static solution that requires a lot of time, work and technical requirements (server). Only suitable for solutions with few devices.