Digital window displays: modern advertising screens for the retail trade
The future is going digital. Of course, this also applies to in-store sales. Digital shop windows are being used more and more frequently in retail - mostly as a supplement to other, classic advertising measures.
The modern screens are usually set up in places where they can easily reach potential customers. And they do so both indoors and outdoors. Special offers, an overview of menus or directions: with the help of digital shop windows, companies can easily advertise their products in a creative way.
Digital screen advertising: technical features of window displays
The technical features of the window displays are an important basis for their effective use. Mobile technologies such as NFC, iBeacons and also touchscreen displays or QR codes are usually used here. Screen advertising thus becomes particularly flexible. In addition, the shop window customers are encouraged to start an interactive communication with the LED display. In this way, customers have the opportunity to obtain additional information. A coupling with the user's smartphone ensures easy handling and guarantees that customers really engage with the product or brand.
The Shop Window 2.0: Possible uses and areas of application
Using advertising screens as storefronts can be done in different ways. As an experienced digital signage agency, we know how important it is to find the right locations. After all, with the right choice of location and the right software, nothing stands in the way of successful screen advertising. The application possibilities of digital displays are almost unlimited:
- Hotel display: among other things, digital signage displays can be used in the hotel industry to inform guests about the location, current dates or offers.
- Alternatively, the displays can also function as a digital bulletin board or digital menu board, for example in bars, cafés or restaurants.
- Digital signage at the point of sale addresses the target group directly on site, i.e. in the retail store. Customers are introduced to the products in a playful and appealing way - for example in the form of a digital shop window.
A digital shop window can be compared to a white canvas that is filled with life. It can stand alone or be combined with other screens and digital elements such as a video wall. This makes it possible to present information on special offers and promotions in a particularly appealing way. But advertising films can also be optimally placed on the LED display of a digital shop window.
Shop window displays: This is why screen advertising at the point of sale (PoS) is worthwhile
The use of cloud-based digital signage solutions directly at the point of sale is a trend that is becoming increasingly popular. Especially with the targeted use of touch screens, it is easy to arouse the interest of customers.
Also interesting is the possibility of data evaluation based on the digital displays. For example, many of the displays are equipped with proximity sensors as well as facial recognition. This makes it possible to see how often customers engage with or approach the displays during the day. This in turn reveals how effective the use of the digital displays is and where adjustments are still needed.
Interim conclusion: In combination with a well-considered marketing strategy, screen advertising is therefore ideally suited to actively introduce potential customers to one's own products!
Attract attention: With the innovative window displays from the market leader
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