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Digital signage saves time for logistics companies

The "DS logistics call system" from the German digital signage pioneer IAdea Deutschland was developed specifically for the logistics sector, in particular to optimise the timing of inflow and yard management for all parties involved.


(Hamburg, 24.10.2020) In a just-in-time world, the warehouse is the road. Millions of trucks are on the road for this every day. For haulage companies, not only is the "road" an immense challenge - traffic jams, accidents, breakdowns, customs, tolls, etc. - but also the collection and delivery of goods is often extremely demanding logistically due to the "impassability of the road".

IAdea Germany has taken on this problem of goods delivery and pick-up and, together with partners, has developed the "DS Logistics Call System" based on its in-house digital signage technology.

The DS logistics call system relieves drivers, employees and access roads. The control of their processes begins long before the truck is in the vicinity. Time windows are optimised, truck waiting areas and buffer zones are included and allocated, information is displayed transparently for drivers and employees. Automation and self-service at terminals also save time, money and nerves. Language barriers are easily overcome. The major advantage is that everyone involved is always up to date.

The advantages of the DS logistics call system are manifold for all parties involved:

  • Coordinated supply control
  • Buffering outside (optional)
  • Demand-oriented call-up
  • Multilingual terminals
  • Dynamic process optimisation in real time
  • Yard control (bays and gates)
  • Faster truck throughput
  • Reduced idle times
  • Time stamp of all actions
  • GPS real-time data acquisition (optional)

Even in advance, thanks to the digital signage technology of the DS logistics call system via website integration or smartphone app, transport companies or even the lorry drivers themselves can find out what is happening during delivery and pick-up and adjust their own logistics accordingly. Because according to Dipl.-Kfm. Björn Christiansen, Managing Partner of IAdea Germany: "In logistics, more than in any other industry, 'time is money'. With our DS logistics call system, we can optimise the time processes, especially in the supply and yard management. Digital signage offers optimal visibility on site, on the web or on the smartphone app, and the integrated web technology provides the appropriate integration into the logistics systems of all parties involved. Here, the Hamburg digital signage provider IAdea Deutschland, with its many years of experience as a German digital signage pioneer, supports customers with hardware and software as well as with service and support after commissioning."

For qualified advice, the sales team of IAdea Deutschland GmbH is available at 040 180 241 080 and A presentation in the Hanover demo centre or on site at the customer is possible on request.

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