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Digital signage stele usable like a large smartphone

The XTS smart terminal series from focuses on elegant design and comes across like an oversized smartphone


(Hamburg, 17.02.2022) Digital stelae are conquering more and more areas of application for information, orientation or advertising because they can be flexibly set up and operated almost anywhere. Touch-screen operation and interactive applications are in line with the spirit of the times and increase acceptance. With the XTS smart terminals, the German provider ties in with the look and feel of smartphones and, in addition to robust hardware, offers a convenient content management system with which applications and content can be realised from the cloud.

For use in retail, gastronomy, at transport hubs or in companies, corresponding systems must meet a wide range of requirements in terms of quality, ease of use and flexibility of operation.

The indoor touch steles of the XTS series from are accordingly available with very bright display surfaces (500 cd) in formats from 32 to 98 inches. The new stele XTS-49, for example, offers a format of 731 x 1856 x 45 mm and contains a 49-inch display with touch control, a pre-installed HD smart player as well as 2 x 10 watt audio and can be used immediately with the cloud-based content management system "DS Channel".

The robust powder-coated housing of the indoor touch steles is exceedingly durable in view of intensive use, and the seamless tempered glass front guarantees comfortable touch operation. The touch function of the IPS LCD panel can be deactivated on all  models in the series. All steles are designed for 24-hour, 7-day operation. The warranty period is 3 years.

DS-Channel - flexible content management system from the German cloud

For the design, monitoring and control of content, offers its own CRM system, DS-Channel, which is provided from the cloud in German data centres. DS-Channel is free of charge for the first three years, is hosted in the DS-Channel cloud and can be used at any time and any place. DS-Channel can be used to control, manage and monitor individual media players, signboards, video walls or steles, as well as to set up extensive digital signage networks centred on the cloud.

The DS-Channel digital signage communication platform is free of charge for the first three years in conjunction with the DS-Channel media players, signboards, video walls and steles from After that, the licence for DS-Channel costs only 48 euros per player and year. All digital signage content is created centrally in the cloud via the content management system and played out from there to the corresponding media players via the playlists. Thus, no technical staff is required on site and the creation, control and monitoring of the content can be done from any location and at any time.

"The strengths of our media players, signboards, video walls and steles come into their own with our next generation DS-Channel digital signage platform. Fail-safety, robustness and longevity of the hardware, coupled with centralised and time and location-independent management from the cloud, massively reduce the effort required for the maintenance and care of a digital signage network and do not require specialised personnel on site or for the creation and distribution of digital signage content," explains Dipl.-Kfm. Björn Christiansen, Managing Director at "This makes the new DS channel digital signage solutions from ideally suited to enhancing the brand experience and improving consistent brand communication in stationary retail across all sectors," Christiansen continues. The same applies equally to informing employees in larger corporate networks, for general information, for queue optimisation or also generally for entertaining visitors in hotels, hospitals, restaurants or practices of any kind.

Numerous benefits of DS-Channel

In addition to the advantages of the cloud and its free connection as well as the intuitive content management system, DS-Channel offers numerous other benefits, such as, among others:

  • Suitability for both single systems, small networks up to highly scalable cloud-centric digital signage networks with thousands of locations and displays.
  • Integration of existing SOC players (Android, Samsung, Philips, LG) and optionally Windows PCs.
  • The ability to play out campaigns with meta-data based scheduling.
  • Intelligent, dynamic hot folders based on meta-data tagging for folders or content.
  • The creation of XML templates to import data sources from other systems.
  • Supporting beacons with distance and motion sensors to switch content.
  • The creation of playout reports and overview of device availability.
  • Support for interactive kiosk applications.
  • Additional widgets for weather or integration of social network channels.
  • A QR code generator to automatically display dynamic links as QR codes.
  • Personal webinar and test account before purchase.
  • Ongoing technical support via ticket system.

The Distribution GmbH team will be happy to provide detailed advice on tel. 040 180 241 080 and

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