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Press release

Digital wayfinding systems from digital signage pioneer IAdea Deutschland GmbH guide visitors to their destination

Schwentinental, 30.04.2018 - Digital signage shows the way. Still a primary focus of this technology. But it is only with modern media players and the underlying web technology that digital signage plays to its strengths - from digital signage to infotainment.
Fans of the French comic heroes Asterix & Obelix know the story about the ominous "Pass A38". Not only do the two have to constantly clear more bureaucratic hurdles, they also wander through the corridors and floors of the building complex. Today's office complexes are no less branched out and do not bring the searcher close to madness as in the story of the two heroes, but it still often costs important time and is a nuisance.

In addition, the office complexes are often home to numerous companies and these in turn are also spread over several floors. Even long-time employees are often desperate to find a meeting room used by several parties. How are visitors supposed to find their way around?

On the other hand, facility management has to deal with the natural fluctuation of its leased premises: companies come and go. The latter either due to their growth, acquisition, relocation or, in the worst case, mismanagement. New ventures naturally replenish the space, but that's where the crux of logistical domiciliation begins: new signage must be created for the office, meeting and storage spaces. The same applies to signs for the elevators or other directional signs. In addition, there are of course numerous other organizational tasks to be managed, but the signage process alone has already cost many a newcomer quite a few nerves and, above all, time and possibly displeasure among potential customers due to their inability to find them.

Digital signage solves these and many other logistical and organizational problems in such office complexes - generally in any larger company, hotel or public administration building in no time.

Gone are the days of monotonous paper signage. Rooms can now be re-labeled in seconds at the touch of a button. Door signs and direction indicators ensure that employees, service providers, guests or seminar participants are always on the right track. Digital wayfinding is the trend-setting way of providing information that also offers effective entertainment.

The modern digital signage systems of IAdea Deutschland GmbH with an extensive solution portfolio from its own partner ecosystem, offer appropriate solutions for almost all industries, which can be managed in-house, from the cloud or as a cloud service.

Compared to dreary paper signage, digital signage offers numerous advantages. Building-wide changes are made centrally, simply via a web browser at the "push of a button" or point-and-shoot. Moving images can capture the attention of passers-by and image films can be used, for example, to bridge the break times of a conference or even interactively refer to other events, etc. Door signs, overview boards, monitors, video walls etc. can be configured accordingly in terms of design and all display systems can be subdivided into the most diverse groupings - all centrally controllable via a content management system from which one can log in anywhere via web browser.

The variety of possible applications of digital signage in companies, office complexes, hotels or public administrations is almost unlimited thanks to the underlying web technology of the modern, robust media players of the XMP series and the smart signboards of the XDS series (XDS-1078, XDS-1390, XDS-1790, XDS-1990, XDS-2190, XDS-2390, XDS-2790) from IAdea.

In addition, the manufacturer offers "SignApps Express", a uniform digital signage software that is included free of charge with all IAdea media players and signboards and already covers most use cases of creative digital signage applications.

"Digital signage software for creating and playing out content should be fast, preferably in real time, and above all child's play to use," explains Björn Christiansen, Managing Director of IAdea Germany. "Thanks to a variety of predefined templates, which can be easily modified and enriched with widgets according to the what-you-see-is-what-you-get (WYSIWYG) principle, there are no limits to individual creativity. Content can be based on video, PowerPoint, images, music, high-quality fonts and custom widgets."

In addition, the company's own content management systems can usually be integrated without much effort. Those with special cases or very specific requirements can also draw on IAdea's partner ecosystem.

The operating system makes the difference," says Björn Christiansen, "because unlike an open and vulnerable standard Android, the operating system of the IAdea media players is immune to misuse and attacks from the Internet.

The operating system is a derivative of Android, but unlike the latter, it cannot be obtained publicly from the Google Play store because the Google Play server has been removed. In addition, the Android desktop is hidden to prevent unauthorized users from installing the application on the system. Likewise, no abuse is possible via Samba service, which is used to view files and folders from an Android system from a PC. And of course, there is password protection so that only authorized people can change the configuration and settings.

Another striking feature of IAdea Germany's own operating system is the encryption of the firmware. Before a new firmware can be installed, the operating system checks the encrypted firmware and also the encrypted key. Ergo: If someone tries to upgrade a compromised, fake or incorrect firmware, the upgrade will fail or display an invalid firmware package. Last but not least, IAdea has added several network authentications. For example, a proxy can be set up to act as a first line of defense for the device.

IAdea Deutschland GmbH's digital signage solutions can be seen at CEBIT 2018 in Hannover at booth H17 in hall 17.

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