Digital window displays: Modern advertising screens for the retail trade

(Hamburg, 30.05.2023) The future is becoming digital. Of course, this also applies to in-store sales. Digital shop windows are being used more and more frequently in retail - mostly as a supplement to other, classic advertising measures.

The modern screens are usually set up in places where they can easily reach potential customers. And they do so both indoors and outdoors. Special offers, an overview of menus or directions: with the help of digital shop windows, companies can easily advertise their products in a creative way.

Digital screen advertising: technical features of shop window displays

The technical features of window displays are an important basis for their effective use. Mobile technologies such as NFC, iBeacons and also touchscreen displays or QR codes are usually used here. Screen advertising thus becomes particularly flexible. In addition, the shop window customers are encouraged to start an interactive communication with the LED display. In this way, customers have the opportunity to receive additional information. A coupling with the users' smartphone ensures easy handling and guarantees that the customers really engage with the product or brand.

The shop window 2.0: possible uses and areas of application

Advertising screens can be used as shop windows in various ways. As an experienced digital signage agency, we know how important it is to find the right locations. After all, with the right choice of location and the right software, nothing stands in the way of successful screen advertising. The application possibilities of digital displays are almost unlimited:

1. Hotel display: Digital signage displays can be used, among other things, in the hotel industry to inform guests about the location, current dates or offers.
2. Alternatively, the displays can also function as a digital notice board or digital menu board, for example in bars, cafés or restaurants.
3. Digital signage at the point of sale addresses the target group directly on site, i.e. in the shop. Customers are introduced to the products in a playful and appealing way - for example in the form of a digital shop window.

A digital shop window is comparable to a white canvas that is filled with life. It can stand alone or be combined with other screens and digital elements such as a video wall. This makes it possible to present information on special offers and promotions in a particularly appealing way. But advertising films can also be optimally placed on the LED display of a digital shop window.

Shop window displays: why screen advertising at the point of sale (PoS) is worthwhile

The use of cloud-based digital signage solutions directly at the point of sale is a trend that is becoming increasingly popular. Especially with the targeted use of touch screens, it is easy to arouse the interest of customers.

Also interesting is the possibility of data evaluation using the digital displays. Many of the displays are equipped with proximity sensors and face recognition. This makes it possible to see how often customers engage with or approach the displays during the day. This in turn reveals how effective the use of the digital displays is and where adjustments are still necessary.

Interim conclusion: In combination with a well-considered marketing strategy, screen advertising is therefore an excellent way to actively attract potential customers to your own products!

Attract attention: With innovative window displays from the market leader

Attract attention: Attract attention day and night with our Smart High Brightness Signboards for shop windows:

• 24-hour high brightness displays.
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Amazing clarity and contrast make these boards the perfect solution for shop windows and other bright environments. From museums to retail, we have these professional displays available in many sizes.

Or make a grand entrance in bright locations or outside your shop with our ultimate Store Window Signboard. This innovative digital display impresses with a brightness of up to 3,000 cd/m². Thus, the signboard is made to attract attention in large, highly frequented areas with bright ambient light.

Rely on our digital signage players & signboards from the market leader - 3 years digital signage cloud software included. We already have 100,000 installations nationwide. The DS Channel Digital Signage Cloud Software is user-friendly and cloud-based. The displays are ready to go immediately.

Digital signage players & signboards from the market leader3 years of digital signage cloud software included.*

* = From the 4th year Euro 48 plus VAT / year / player

100,000 installations nationwide.

DS Channel Digital Signage Cloud Software: User-friendly. Cloud-based. Ready to go immediately.

Our all-round carefree package:

• 3 years cloud software included: 3 years premium digital signage software made in Germany. From the 4th year Euro 48 plus VAT / year / player.
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