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Hamburg-based distributor introduces Smart Signboard 98 4K Cloud


(Hamburg, 11.01.2021) With the combination of 98-inch professional 4K display and the robust media player "Smart Player 4K Cloud", presents a mass-compatible and immediately usable digital signage system for companies and industries where brilliant, large-scale visibility is important. Designed for 24/7 continuous operation, the professional display impresses with a brightness ≥ 500 cd and can be controlled directly from the cloud, the pioneer and leading provider of digital signage systems for businesses.

A central advantage of digital signage is that several contents can be presented simultaneously on one display. Here, among other things, the available space is also elementary. This is because visibility is crucial for content of any kind - especially if digital signage displays are divided into several screen sections or if customers are to be made aware of special offers from a greater distance. With the "Smart Signboard 98 4K Cloud", the Hamburg-based Distribution GmbH has a 98-inch professional display up its sleeve that meets precisely such requirements. The content is addressed by the robust media player "Smart Player 4K Cloud", which conjures up the content via central cloud control from the cloud "DS Channel" to the displays connected via HDMI.

Large format display: Smart Signboard 98 Cloud

The large 98-inch digital signage display (diagonal with 249 centimetres) is primarily designed for visibility, especially where customers cannot stand directly in front of the display, such as in fast-food restaurants where the displays are usually mounted above the sales counter, or anywhere where a lot of information needs to be compressed and conspicuous as well as clearly legible - in short: with the Smart-Signboard-98-4K-Cloud, visibility is the trump card.

The Smart-Signboard 98 4K Cloud also shines with a brightness greater than 500 cd and a 4K resolution at 60 Hz. The viewing angle of the largest digital signage signboard from is 178 degrees, so that the information it contains is also easily visible from the side or from below. The possible content is manifold: fonts, images, videos, streams, social media, etc., - as full screen or divided into several zones.

Media player: Smart Player 4K Cloud

The "Smart Player 4K Cloud", equipped with quad-core processors, is a robust appliance, both physically and in terms of hardware. For example, the normally wear-sensitive flash memories are optimised for 24/7 operation. The Android operating system used is also immune to failure and compromise through additional integrated security solutions.

The Smart Player 4K Cloud plays content via the cloud in high-definition quality. It can be installed effortlessly on site, even by untrained personnel: Only the connection to the power grid, to the corresponding display and to the Internet must be established, everything else is controlled from the Cloud. This makes the all-round player with cloud management from the perfect media player for companies, stationary retail, the hotel and hospitality industry, the education sector, for law firms or practices, as well as wherever simple installation with central management, fail-safety and brilliant display play a role.

The Smart Player 4K Cloud is also suitable for digital signage with signboards or any type of HDMI display at all levels in the company via the centralised cloud control of kiosk systems, as well as generally for the multiple display of information, services, advertising, menus, events, etc.

In short, according to Björn Christiansen, Managing Director of Distribution GmbH: "Our Smart Player 4K Cloud is specially designed for continuous 24/7 operation all year round and also includes a self-healing mechanism to remain active without staff intervention. This allows on-site staff to focus entirely on their actual tasks and not have to worry about technology."

Cloud platform: DS-Channel

With "DS-Channel", has its own native digital signage cloud communication platform. The DS-Channel digital signage software can be used to control, manage and monitor individual media players or signboards of the new cloud generation as well as to set up extensive digital signage networks centred on the cloud.

The digital signage communication platform DS-Channel in combination with the new DS-Channel media players and signboards from is free of charge for the first three years, from the 4th year it costs Euro 36 / year / display.
The advantages of DS-Channel are manifold: all digital signage content is created centrally in the cloud via the content management system and played out from there to the corresponding media players and signboards via the playlists. Thus, no technical staff is required on site and the creation, control and monitoring of the content can be done from any location and at any time.

Together with the new high-performance media players and signboards of the DS-Channel series from, DS-Channel can be used to set up a central digital signage platform for almost any application across all sectors. The underlying content management system of DS-Channel is so intuitive that even non-digital signage specialists can "conjure up" sophisticated content on their digital advertising spaces. The robust media players support all common screen sizes and formats as well as kiosk systems and video walls.

In addition to the advantages of the cloud and its free connection, as well as the intuitive content management system, DS-Channel offers numerous other benefits, including

  • the suitability for single systems, small networks up to highly scalable cloud-centric digital signage networks with thousands of locations and displays,
  • the ability to play out campaigns with meta-data based scheduling,
  • intelligent, dynamic hot folders based on meta-data tagging for folders or content ,
  • the creation of XML templates to import data sources from other systems,
  • support for beacons with distance and motion sensors to switch content,
  • the creation of playout reports and overviews of device availability,
  • support for interactive kiosk applications,
  • additional widgets for weather or the integration of social network channels, and
  • a QR code generator for the automatic display of dynamic links as QR codes.

"The strengths of our media players and signboards come into their own with our next generation DS-Channel digital signage platform. Fail-safety, robustness and longevity of the hardware paired with the centralised and time as well as location-independent administration from the cloud, massively reduces the effort for maintenance and care of a digital signage network and does not require specialised personnel on site or for the creation and distribution of the digital signage content," explains Hamburg entrepreneur Dipl.-Kfm. Björn Christiansen. "This makes the new DS-Channel digital signage solutions from ideally suited for enhancing the brand experience and improving consistent brand communication in stationary retail across all sectors," Christiansen continues. The same applies equivalently for informing employees in larger corporate networks, for general information, for queue optimisation or also generally for entertaining visitors in hotels, hospitals, restaurants or practices of any kind.

For detailed advice, the sales team of Distribution GmbH is available at 040 180 241 080 and

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