Call us: 0800 72400 98 or +49 (0) 40 180 2410 80 Distribution GmbH - Winterhuder Weg 78a - 22085 Hamburg presents Digital Signage Display Smart Signboard 55

3 years Digital Signage Cloud Software included

(Hamburg, 04.01.2021) Digital signage in 24-hour continuous operation - that's what the combination of high-quality 55-inch professional display and robust media player from is designed for. The 55-inch digital signage display from the German digital signage pioneer impresses with brilliant colouring in full HD, intense colour consistency from any viewing angle in both portrait and landscape format with a brightness of  ≥ 400 cd. The associated "Smart Player HD Cloud" is one of the most insensitive digital signage players and can be completely controlled from the Cloud.

With the combination of 55-inch display, the "Smart Signboard 55", and the robust media player "Smart Player HD Cloud", presents a mass-compatible and immediately usable digital signage system for companies and industries where brilliant, large-area visibility in  24/7 continuous operation is important.

Professional display: Smart Signboard 55

The  IPS professional display of the "Smart Signboard 55" in full HD resolutions achieves a brightness ≥ 400 cd and can be used standalone or in any desired arrangement - whether in portrait or landscape format.

The Smart Signboard 55 Cloud also shines with 16.7 million colours and a resolution of 1920 x 1080 pixels at 60 Hz. The viewing angle of the digital signage signboard is 178 degrees, so that the information it contains is also easily visible from the side or from below. The possible content is manifold: fonts, images, videos, streams, social media, etc., - as a full screen or divided into several zones.

Media Player: Smart Player HD Cloud

The "Smart Player HD Cloud", equipped with quad-core processors, is a robust appliance, both physically and in terms of hardware. For example, the normally wear-sensitive flash memories are optimised for 24/7 operation. The Android operating system used is also immune to failure and compromise through additional integrated security solutions.

The Smart Player HD Cloud plays content via the cloud in high-definition quality. It can be installed effortlessly on site, even by untrained personnel: Only the connection to the power grid, to the corresponding display and to the Internet must be established, everything else is controlled from the Cloud. This makes the all-round player with cloud management from the perfect media player for companies, stationary retail, the hotel and hospitality industry, the education sector, for law firms or practices, as well as wherever simple installation with central management, fail-safety and brilliant display play a role.

The Smart Player HD Cloud is also suitable for digital signage with signboards or any type of HDMI display at all levels in the company via the centralised cloud control of kiosk systems, as well as generally for the multiple display of information, services, advertising, menus, events, etc.

In short, according to Björn Christiansen, Managing Director of "Our Smart Player HD Cloud is specially designed for continuous 24/7 operation all year round and also includes a self-healing mechanism to remain active without staff intervention. This allows on-site staff to focus entirely on their actual tasks and not have to worry about the technology."

Cloud platform: DS-Channel

With "DS-Channel", has its own native digital signage cloud communication platform. DS-Channel can be used to control, manage and monitor individual media players or signboards of the new cloud generation as well as to set up extensive digital signage networks centred on the cloud.

The DS-Channel digital signage communication platform, in conjunction with the new DS-Channel media players and signboards from, is free of charge for the first three years, with the option to extend this for a further three years.

The advantages of DS-Channel are manifold: All digital signage content is created centrally in the cloud via the content management system and played out from there to the corresponding media players and signboards via the playlists. Thus, no technical staff is required on site and the creation, control and monitoring of the content can be done from any location and at any time.

Together with the new high-performance media players and signboards of the DS-Channel series from, DS-Channel can be used to set up a central digital signage platform for almost any application across all sectors. The underlying content management system of DS-Channel is so intuitive that even non-digital signage specialists can "conjure up" sophisticated content on their digital advertising spaces. The robust media players support all common screen sizes and formats as well as kiosk systems and video walls.

In addition to the advantages of the cloud and its free connection, as well as the intuitive content management system, DS-Channel offers numerous other optional benefits, including

  • the suitability for single systems, small networks up to highly scalable cloud-centric digital signage networks with thousands of locations and displays,
  • the ability to play out campaigns with meta-data based scheduling,
  • intelligent, dynamic hot folders based on meta-data tagging for folders or content ,
  • the creation of XML templates to import data sources from other systems,
  • support for beacons with distance and motion sensors to switch content,
  • the creation of playout reports and overviews of device availability,
  • support for interactive kiosk applications,
  • additional widgets for weather or the integration of social network channels, and
  • a QR code generator for the automatic display of dynamic links as QR codes.

"The strengths of our media players and signboards come into their own with our next generation DS-Channel digital signage platform. Fail-safety, robustness and longevity of the hardware paired with the centralised and time as well as location-independent administration from the cloud, massively reduces the effort for maintenance and care of a digital signage network and does not require specialised personnel on site or for the creation and distribution of the digital signage content," explains Hamburg entrepreneur Dipl.-Kfm. Björn Christiansen. "This makes the new DS-Channel digital signage solutions from ideally suited for enhancing the brand experience and improving consistent brand communication in stationary retail across all sectors," Christiansen continues. The same applies equivalently for informing employees in larger corporate networks, for general information, for queue optimisation or also generally for entertaining visitors in hotels, hospitals, restaurants or practices of any kind. offers a wide range of digital signage products including 3 years Cloud Starter Software such as Smart Player, interactive signboard, indoor LED video wall, outdoor LED video wall, DS Stele and DS customer stopper.

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