Call us: 0800 72400 98 Distribution GmbH - Winterhuder Weg 78a - 22085 HamburgRequest a free webinar now
Settings saved

Privacy settings

Cookie notice: We use cookies on our website. Some of them are necessary, while others help us to improve our online offering. You can accept all cookies by clicking the "Accept all" button, or make your own selection and save it by clicking the "Accept selection" button.


This website uses cookies. We use cookies to personalize content and ads, to provide social media features and to analyze traffic to our website. We also share information about your use of our website with our social media, advertising and analytics partners. Our partners may combine this information with other data that you have provided to them or that they have collected as part of your use of the services. You consent to our cookies if you continue to use our website.
Cookies are small text files used by websites to make the user experience more efficient. By law, we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission. This site uses different types of cookies. Some cookies are placed by third parties that appear on our pages. You can change or withdraw your consent at any time from the cookie statement on our website. Find out more about who we are, how you can contact us and how we process personal data in our privacy policy.
Your consent applies to the following domains:


Name Anbieter Zweck Ablauf Typ
PHPSESSID Retains the user's statuses for all page requests. Session HTTP Cookie



Name Anbieter Zweck Ablauf Typ
_ga Google Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years HTTP Cookie
_gat Google Used by Google Analytics to limit the request rate 1 day HTTP Cookie
_gid Google Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 1 day HTTP Cookie


Intelligent interaction at the POS with digital signage

Increase the benefit of digital signage with AI


(Hamburg, 17.03.2022) Interactive signboards are becoming increasingly important in retail and public spaces for information, orientation or even entertainment at the point of sale. However, their acceptance increasingly demands a fast and intelligent provision of the required information. AI-based solutions anticipate the customer's wishes.

Digital signboards now have a high level of robustness, attractive design and ease of use. To increase their appeal, however, it is essential to have appropriate software that guides the customer to the desired result in just a few steps. responds to this requirement with an "AI stele" that guides the user to his desired result with targeted questions. The company's smart touch terminals enable intelligent interaction and thus lead to a significantly longer dwell time.

The usage process of the AI stelae initially starts with the classic playback of prompt videos or current offers. Through sensors or touching the touch screen, the software automatically changes the content and lets the user interact with the screen. Based on the input, the AI now intelligently provides information that matches the user's profile. As long as the customer interacts with the AI signboard, it remains in interactive mode. If the customer moves away from the signboard, this is recognised and the AI begins to display current offers or videos.

The respective content, including text, videos or images, can be easily entered using's own content management system (CMS). It is also possible to integrate database queries, for example to display the availability of offers and products in real time. All data, queries and interactions are statistically recorded in real time and can be used for analysis by location, region or any group.

The CRM system DS-Channel from enables the provision, design, monitoring and control of the content and is provided in the cloud from German data centres. DS-Channel can be used to control, manage and monitor individual media players, signboards, video walls or steles, as well as to set up extensive digital signage networks centred on the cloud.

"The challenge for digital POS solutions is more and more to anticipate the customer's wishes and to guide them quickly to the available offers. The time available and attention span is often short. Technologies such as AI make it possible to quickly guide suppliers and users to each other," explains Dipl.-Kfm. Björn Christiansen, Managing Director at

For further information, the sales team is available at 040 180 241 080 and

Go back