TV becomes an entertainer thanks to digital signage

Schwentinental, 18.09.2017 - 3:0 - finally another home win, that has to be celebrated: the next drink costs only half. Or in the event of a defeat: for every die-hard fan there is a "Jägermeister" as a consolation. In short, the better the host masters entertainment, the more prosperous his business. Without entertainment, guests leave relatively quickly after a highlight such as a soccer match or other sports highlight. Here, the "host" has to come up with something special again and again in order to keep the guests. However, even the best entertainer loses his voice after a certain time, or it is simply lost in the continuous background noise.

Digital signage can turn any entertainment-only TV into an entertainer. Thanks to the XMP-6400 player from IAdea Germany, entertainment can be easily faded in. The possibilities are almost unlimited thanks to web and HTML 5 technology: Whether special offers of drinks, snacks and munchies or an additional quiz or prize game can be shown as well as current news, advertisements of any kind or whatever else comes to mind to keep guests happy and encourage them to stay.

The XMP-6400 full HD player is specifically designed for retrofitting standard TVs for digital signage applications and displays. It enables the integration of video sources with dynamic HTML5 or image content to create advertising overlays and live video playback on any screen. For this purpose, the XMP-6400 has an additional HDMI input compared to the other players from IAdea Germany.

Any video source, from cameras to live TV, can be connected to this input and played back in real time with advertising-based content. Thus, the XMP-6400 can simultaneously display TV picture, a ticker bar and content in L-bar design for displaying special offers, events, promotions, messages and even channels from social media. Corresponding templates, so-called templates, which divide the TV into zones - moreover, if desired also still time-controlled, - the powerful content management system of the XMP-6400 supplies equal. "The XMP-6400 makes digital signage simple on any entertainment TV," said Björn Christiansen, managing director of IAdea Germany. "Connect power, network and HDMI to the XMP-6400 and you're ready to go."

The XMP-6400 delivers hardware HD video playback for smooth 1080p video as well as advanced onboard processing power for stunning HTML5 playback. The XMP-6400 has no fans, so it won't interfere with potential TV broadcasts with its own noise. Nevertheless, the XMP-6250 still remains cool even during continuous operation, as it has a built-in self-healing mechanism that ensures its functionality regardless of the environmental conditions. In addition, the IAdea digital signage player includes numerous other ports such as a micro SD port expandable up to 32 GBytes for longer presentations and streams or USB ports from which individual content can be transferred in the specified zones and can also serve as a backup in case of network failure.

IAdea's CMS "SignApps Express", which is already included with the players, covers most of the content delivery. In addition, custom content management systems can usually be integrated without much effort. Those who have special cases or very special requirements can also fall back on IAdea's partner network.