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Press release

Digital signage signboard with motion sensor and interactive buttons

Interactive customer engagement with the IAdea XDS-1062 signboard

Schwentinental, 27.11.2017 - Digital signage is more than simply replacing posters with digital displays. Modern signboards from IAdea Germany can also immensely increase the sustainability with the addressed target group with motion sensors and interactive buttons.

Displaying target group-specific content at the right place, at the right time, is the primary goal of every marketer. If, in addition, the customer's buying experience is enhanced by individual interaction to such an extent that the customer buys the goods straight away, the investment in digital signage will soon pay for itself.

IAdea Germany offers a wide range of robust signboards, touch screens, media players and video walls for commercial use. The XDS-1062 digital signboard from IAdea Germany is specially designed for interaction on the product shelf or on the sales counter on site.

Thanks to its special hardware functions, the XDS-1062 with its 10.1-inch display, which can be used in portrait or landscape format, is suitable for all types of product advertising and additional information in images, text and video.

Via the motion sensor, the robust signboard automatically detects a person in front of the display and plays the specified content. Six touch buttons can be used to start further interactions. This can be in-depth information about the product, an explanatory or application video, testamonials from customers, the call for a specialist, additional products, special offers or services and much more. There are almost no limits to the customer approach here, especially since the buttons can also be individually cascaded according to the respective interaction and countless contents can be displayed thanks to HTML5 and SMIL. Thus, all content that could also be displayed on the World Wide Web and in social media is possible on the XDS-1062.

Even the front frame of the XDS-1062 is interchangeable and can be individually adapted to a theme or campaign.

The XDS-1062 was designed for robustness with years of experience in digital signage networks. The hardware operates without a fan, and a hardened chassis and double-hardened display provide optimal protection for public use. System memory uses 4 GB of dedicated, vibration-resistant solid-state memory for 24/7 uninterrupted operation.

Timed hardware monitoring also ensures, in the event of rare failure events such as lightning etc., automatic recovery without human intervention.

In addition to robust media players as well as brilliant and powerful signboards and video walls, the software for creating and displaying content is crucial. IAdea Germany offers "SignApps Express", a uniform digital signage software, which is also included free of charge with all media players and signboards from IAdea.

"Digital signage software for creating and playing out content should be fast, preferably in real time, and above all very easy to use," explains Björn Christiansen, Managing Director of IAdea Germany. Thanks to a large number of predefined templates that can be easily modified and enriched with widgets according to the what-you-see-is-what-you-get (WYSIWYG) principle, there are no limits to individual creativity. Content can be based on video, PowerPoint, images, music, high-quality fonts and custom widgets.

With the general support of HTML5 and SMIL, the content to be displayed can be customized and personalized even more. With these technologies, media players can display a wide range of content, such as images, videos, graphics and high-quality fonts. By using Javascript, it is also possible to display dynamic content such as data from a live database or feed, or from a wide variety of social media channels.

In addition, your own content management systems can usually be integrated without much effort. Those who have special cases or very specific requirements can also fall back on IAdea's partner network.

IAdea Germany offers a guided live webinar for Signapp Express. This personal webinar is free of charge for buyers and interested parties. A registration for the live webinar can be made under the web page https://www.digitalsignage.de/... .

The current IAdea Digital Signage product series includes the 24/7 Digital Signage Players & Signboards

XMP-6250
XMP-6400
XMP-7300
MBR-1100
XDS-1070
XDS-1072
XDS-1078
XDS-2170
XDS-1062

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