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IAdea Deutschland GmbH presents another digital signage solution for the retail industry

IAdea Deutschland GmbH presents another digital signage solution for the retail industry

Digital signage integrated into the sales shelf

(PresseBox) (Schwentinental, 09.02.20) Whether price-related signage, important product information or supporting advertising measures - the stretched 23-inch all-purpose display from IAdea Germany with integrated digital signage player not only optimizes the customer approach and customer experience, but also reduces personnel costs.

New prices, special offers, promotions - the signage of the sales shelves is, depending on the variety of assortments, time-consuming to exhausting for the staff on site. With digital signage, this can be done at the touch of a button, even across store chains.

With the stretched 23-inch all-purpose display, IAdea Germany offers a digital signage bar measuring 58.7 cm x 6.2 cm x 1 cm, which not only handles centralized price signage, but also offers all the other benefits of digital signage: Product information in text, image and video, references to special offers, discount promotions or individualized advertising.

The necessary and robust media player is directly integrated in the stretched 23-inch all-purpose display of the business class with 700 nit brightness. Content can thus be created, managed and controlled from a centralized platform on the network or via the cloud using "IAdeaCare" and a powerful content management system.

Like all digital signage displays and media players from IAdea Germany, the "XWS-2385D" shelf display is designed for 24/7 operation. The stretched 23-inch display itself shines besides the maximum brightness of 700 nit with a resolution of 1920 x 165 pixels and an optimized viewing angle of 178/178, so that the display is also easily visible from above, below and the side.

The well-known "SignApps Express" is directly included as content management software. However, the XWS-2385D can also be controlled with almost any other CMS, such as IAdea Germany's own basic cloud system "DS-Channel" or also "kompas" from dimedis, MagicInfo" from Samsung and many more from the IAdea ecosystem.

"The XWS-2385D draws attention to itself and shows your customers all the benefits of your brands and does so easily using a centralized monitoring and content management system on site or from the cloud without the previous personnel effort," says Dipl.-Kfm. Björn Christiansen, managing partner of IAdea Germany, explaining the benefits of the new shelf displays.

Content Management System SignApps-Express

SignApps-Express is the comprehensive content management system (CMS) from IAdea Germany, which is included free of charge with all hardware platforms. It can be used to centrally manage, monitor and control digital signage content in the local wired or WiFi digital signage network for all signboards of the XDS series, media players of the XMP series as well as the new shelf displays and certified third-party appliances - locally on site or from the cloud.

To provide central management, monitoring and control functions, IAdea has not only adapted its own CMS for the cloud, but also its intelligent device and management service "IAdeaCare", which ensures 24/7 operation of digital signage solutions. The cloud variant of SignApps Express thus enables central firmware updates, configuration management and troubleshooting remotely. This enables technicians and administrators in the IT or audio-visual (AV) teams of companies, integrators or system houses to ensure the uninterrupted operation of digital signage solutions around the globe by means of predictive analyses.

The strengths of "SignApps-Express" are the general support of HTML5 and SMIL. This allows the content to be displayed to be customized and personalized. With these technologies, signboards such as the new stretched 23-inch display and media players can display a wide range of content, including images, videos, graphics and high-quality fonts. By using Javascript, it is also possible to display dynamic content such as data from a live database or feed, or from a wide variety of social media channels.

The product can be seen at Euroshop 2020 at booth C96 / hall 1 of Software Gold Partner dimedis ("kompas" software).

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