Digital signage software

Digital signage, better known as digital signage, has revolutionized the provision of information in recent years: the practical screens are used almost everywhere to transmit important or interesting content. The term refers to the use of digital media to transmit information or for advertising purposes. Classic application examples of modern digital signage software include:

• Info displays: such as the digital bulletin board in companies, schools and authorities
• digital shelf labeling in libraries and libraries
• Digital signage at the point of sale: This includes shop window displays and customer stoppers
• Digital admission control systems
• Digital door signs and room booking systems

Whether it's a large video wall, a small information point or a robust outdoor stele: Digital signage displays come in a wide variety of forms and differ drastically in terms of their range of functions and possible fields of application. However, the principle is always the same: Images, videos, animations and other digital content are first provided by suitable digital signage software. The data is then transmitted - for example via Wi-Fi - to a digital signage player. Extensive information can be displayed in practical categories and submenus without the main view appearing overloaded. If the screen has a touch function, the input can be made directly on the screen.

Thanks to the high flexibility of innovative digital signage software, the output of different media formats is possible: images, videos, presentations and even audio files can be played, depending on the end device. If desired, a varied sequence of content can be created with the digital signage software. But static displays, for example for a digital menu board in the catering trade, are also conceivable.

• Digital Signage: Systems for displaying media on digital end devices in order to provide information or convey advertising messages
• Digital signage software is the software that delivers digital content and transmits it to the digital signage player.
• Cloud-based digital signage software: Digital signage software provided by a service provider that allows access from anywhere. Particularly practical and user-friendly variant of digital signage software.
• Digital signage player: The device through which the desired content is output to the end device. May also include image and video processing required for signal splitting, for example, in video walls.

The digital signage software used determines the quality of the content displayed. It should be easy to use for the users, but at the same time offer extensive setting options. The use of templates has proven itself so that even non-professionals can create the content quickly and easily.

Cloud-based digital signage software has established itself as a particularly practical option. Here, a service provider such as digitalSIGNAGE.de provides the program and enables location-independent access. Once the content has been prepared, it can be output to all available devices. A cloud-based digital signage software offers a high flexibility and scalability, as additional displays can be added without any problems. There are no restrictions on the type of end devices or output formats.

However, high-quality digital signage software cannot only manage different end devices: User management must also be easy and secure to handle. Regular updates, network adjustments, maintenance (remote or direct) are also important factors that the program must manage with ease. Together with the installation and setup effort, which should of course be as low as possible.

Depending on the intended use, there may be additional requirements for digital signage software: For a waiting room TV, the connection of a website/CMS may be necessary to realize a digital call system. For a hotel display that takes care of the check-in of your guests, interactive devices are needed again.