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Digital signage pillars: Smart advertising pillars for various application areas

Digital signage pillars are a modern, cost-effective and smart solution for the digital presentation of information or the placement of advertisements. Outdoor steles in particular are a real eye-catcher - whether in a shopping mall or a restaurant.

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Definition: What is a "Digital Signage Stele"?

Digital signage pillars are digital display systems with integrated displays for presenting information or advertising. With the appropriate digital signage software, you can play simple texts as well as other audio files, images and videos.

What makes digital signage pillars special, however, is the way in which you supply the info pillar with content. Despite various deployment options, most companies prefer a cloud-based solution.

Whether at events or at the point of sale: digital signage is a great way to convey information or drum up publicity. Digital signage providers always rely on a combination of automation and previously created playlists. The basis for this is suitable triggers, flawless synchronization and complex scheduling. Once installed, digital signage displays thus offer a perfect advertising space.


1. digital signage steles are real multitaskers

Whether as a hotel display or as a digital menu board in a restaurant: A digital signage pedestal can be skillfully staged in any environment. For example, you can use it to simplify complex presentations, play relevant content or present new products to your customers.

With the right digital signage software, such an info display can be used even more versatilely. Because you can not only determine which content should appear on the screen of the digital signage pillar. The frequency of presented content can also be defined in advance, as can the language.


2. commands and orders

A good digital signage software supports complex functions and control mechanisms. This means you can control the playlist on the digital signage pedestal using predefined commands and commands. This ultimately benefits the administrators as well. After all, it also allows you to automate other tasks. These include regular reboots, device monitoring and zone allocation.


3. fully utilize advertising space - thanks to multiple zones

While there is usually enough space available for digital bulletin boards in companies, advertising messages should be as short and concise as possible. A digital signage pillar with multiple zones is ideal for making the best possible use of the available space.

Unlike the usual split screen, the zones are designed to overlap each other. This overlay has the advantage that different content can be displayed simultaneously. Classic examples from this area are the news tickers that move along the edge of the screen.


4. widgets, 3D animations and more: different formats for unique media experiences

In addition to the division into zones, a modern digital signage pillar also allows the use of widgets, animations and also offers further design options.

While 3D animations and the like primarily appeal to visitors, widgets also have a technical benefit. These are a separate container within the stele that can call up additional content. In particular, complex applications such as digital admission control, occupancy plans or calendars can be visualized excellently in this way.

Exactly what content a digital signage stele can present depends on various factors. Web widgets are considered to be particularly customizable. This means it is easy for the digital signage provider or external developer to integrate additional content.


5. practical reporting function

An important tool for the administrators is the reporting. With this function, all events that happen on the display of the digital signage pedestal can be logged. A reporting function is particularly useful for outdoor devices. The further away the digital signage pillars are from the location, the more difficult it is to use them outdoors. A device that stores the collected data in the cloud or in the corresponding network is recommended here.


6. remote maintenance and network capability

Modern digital signage pedestals are usually network-enabled. This allows administrators to perform all necessary tasks remotely. In addition, high-quality models have their own remote maintenance and reporting capabilities. Combined with an integrated content management system, you can deploy and maintain the devices on a large scale.

This remote access makes sense - after all, problems with technical devices happen all the time. This can be a system crash or incorrect playback of the playlist. In both cases, the remote maintenance option supports the company immensely.

7. high security standards

Which security mechanisms the digital signage pedestal offers depends on the specific device. But especially with outdoor devices, it is worthwhile to invest more in security. This is because they often fall victim to vandalism.

Smart digital signage pedestal - from the market leader, of course

Whether it's a shop window display, a waiting room TV or an outdoor digital signage pillar: you should never compromise on the quality of your digital signage devices. As a leading digital signage agency, we know what really matters when it comes to digital signage pillars. The advantages are obvious:

  1. Save time and money: with's intuitive digital signage software, you manage all content from a central location. This saves time - and therefore also money. Our products are designed for 24/7 continuous operation and are therefore optimized for professional use.
  2. Communicate in real time: Inform your customers, guests or employees about important changes within seconds. Completely location-independent: With our cloud-based digital signage software, synchronization succeeds from any location in the world. The only requirement: an Internet connection and a browser.
  3. Attract and retain customers: Improve your service by means of impressive visual communication. Use our steles, signboards, video walls, LED walls and touchscreens to improve your customers' experience.
  4. Reach your target audience: Provide your customers, employees or visitors with up-to-date information and entertainment. Rely on visual stimuli and suitable lighting concepts as well as interactive screens. For maximum flexibility.
  5. Enjoy premium service: Contact us at any time if you have any questions. We will help you with planning through free, personal webinars and install all products on request. We are also happy to support you during setup and, of course, during operation.

Save the environment: Say goodbye to superfluous flyers. With the use of modern technologies you are faster, more flexible and at the same time more environmentally conscious. Our players consume a fraction of the energy of conventional PC systems.


XTS-49 Digital advertising pillar from the digital signage market leader

XTS-49 / XTS-55 / XTS-49-Dual / XTS-55-Dual

Smart (Touch) Terminal from the Digital Signage Market Leader

49 & 55 inch design advertising pillars with capacitive touch (can be deactivated) / 49 & 55 inch design advertising pillars

  • Plug & Play (immediately ready for use)
  • 49 inch pillar also available in white (special order)
  • 49 Inch pillar also available double sided
  • 49 & 55 inch stele in black normally available immediately
  • Very bright display (500cd)
  • Easy touch operation like smartphone
  • Smart Player HD pre-installed
  • 3 years Cloud Software included
  • Audio 2 x 10W




The XTS Smart (Touch) Terminal Series convinces with a noble design and comes along like a big smartphone with a chic metal frame. The robust powder-coated housing is very resistant and the seamless glass front makes touch operation very comfortable, e.g. with the 49 inch variant. It includes a Smart Player HD Cloud - so you can immediately watch 3 years of free digital content via the DS Channel Cloud, from the 4 year on you pay only Euro 48 / year / stele plus VAT. The touch function on all models can be deactivated.

Technical details

Display size: 49" touch / 55" touch
Type: WLED
Touch: 10 points capacitive
Panel: IPS LCD
Resolution: 1080x1920 Pixel
Viewing angle: H178° / V178°
Colours: 16.7 Mio
Response time: 6ms
Luminance: 500 cd 
Contrast: 1,400:1

LAN: Yes
Player: Smart Player HD Cloud
Software: 3 years Cloud CMS incl.
Energy consumption: 60 - 200 W
Standby: < 4 W
Housing colour: black
Front: 3mm tempered glass
Application: Indoor / temperature 0° -50°

XTS-49 & XTS-55 one-sided


(Touch) Stele for indoor use: Smart (Touch) Terminal
(Touch) Stele for indoor use: XTS 49
(Touch) Stele for indoor use: XTS 49
(Touch) Stele for indoor use: XTS 49
(Touch) Stele for indoor use: XTS 49
(Touch) Stele for indoor use: XTS 49
(Touch) Stele for indoor use: XTS 49
(Touch) Stele for indoor use: XTS 49
(Touch) Stele for indoor use: XTS 49

XTS-49 & XTS-55 double sided



Digital Signage Player & Signboards from the market leader

3 years Digital Signage Cloud Software included.*

* = From the 4th year Euro 48 / year / player

100,000 installations across Germany.

DS Channel Digital Signage Cloud Software: User-friendly. Cloud-based. Ready to go right out of the box.

  • 3 years cloud software included

    3 years Premium Digital Signage Software made in Germany. From the 4th year Euro 48 / year / player.
  • Start immediately

    Preconfigured Profi Player modules for connection to the elegant Profi Display for instant start.
  • Everything from one source

    Consulting, conception, installation, setup, content design, content management & technical support.
  • First test, then buy

    Personal webinar & trial account available before purchase.
  • Safe is safe

    Digital Signage Cloud CMS hosted in ISO27001 certified data center in Germany.

Arrange a free consultation appointment with our team now!

Personal consultation Mon-Fri 8.00-18.00 - Tel. 040 180 241 080 and


Take advantage of our many years of experience
and let us advise you.
Of course free of charge and without obligation.